I had the honor to present to the Silicon Valley Product Camp yesterday. Amazing event, over 600 Product mgrs, mktrs and related folks. Had a packed room of about 40 or so in the room, very positive reception, except for a few engineers who thought I was going to talk about how to build SaaS apps, not the Go To Market of them.
Anyways, I've taken the BackofTheNapkin drawing approach to this preso, and I even think I now have an "iconic" drawing of GTM in the Cloud Era...
One attendee tweeted it best, "I've seen the future of Go To Market, and it's circular". Also, a bit an epiphany, this is all driven because -aaS offerings are SERVICES, not products. But our Go To Market mindset is a product one.
So without further ado, here's the link, enjoy!
Over and out...Ken